Advances in Advertising Research IX || The Moderating Role of Mood in Consumer Response to Scent Cues in Advertising
- 作者Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin
- 文件大小550.96KB
- 发表时间2018
- DOI10.1007/978-3-658-22681-7_24
- 页码329-342
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