Brand management in mergers and acquisitions
- 期刊名称International Marketing Review
- 作者Liu, Yipeng; Öberg, Christina; Tarba, Shlomo Yedidia; Xing, Yijun
- 印刷ISSN0265-1335
- 文件大小334.45KB
- 发表时间2018-06-19
- DOI10.1108/IMR-01-2017-0011
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