Why Marketers Need New Measures Of Consumer Engagement
- 期刊名称Journal of Advertising Research
- 作者Fulgoni, Gian M.
- 卷第58卷
- 期第3期
- 印刷ISSN0021-8499
- 文件大小267.99KB
- 发表时间2018-09
- DOI10.2501/JAR-2018-034
- 页码259-262
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