Managing the challenges of piggybacking into international markets
Rosenbaum, Stephen Mark; Madsen, Tage Koed; Johanning, Henrik
- 期刊名称International Marketing Review
- 作者Rosenbaum, Stephen Mark; Madsen, Tage Koed; Johanning, Henrik
- 印刷ISSN0265-1335
- 文件大小231.57KB
- 发表时间2018-10
- DOI10.1108/IMR-02-2017-0043