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Effect of Crowdsourcing on Consumer Brand Perceptions and Behavioral Intentions

Kumar, Prashant; Meng, Tao; Kabiraj, Sajal

期刊名称Business Perspectives and Research
作者Kumar, Prashant; Meng, Tao; Kabiraj, Sajal
印刷ISSN2278-5337
电子ISSN2394-9937
发表时间2018-10-24
DOI10.1177/2278533718800190

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