Consumer Brand Value Co-creation Typology
- 期刊名称Journal of Creating Value
- 作者Guzmán, Francisco; Paswan, Audhesh K.; Kennedy, Eric
- 印刷ISSN2394-9643
- 电子ISSN2454-213X
- 发表时间2018-10-30
- DOI10.1177/2394964318804712
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