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Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun
  • 期刊名称Journal of Marketing Research
  • 作者Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun
  • 印刷ISSN0022-2437
  • 电子ISSN1547-7193
  • 发表时间2018-12-21
  • DOI10.1177/0022243718820571
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