Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market
Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun
- 期刊名称Journal of Marketing Research
- 作者Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 发表时间2018-12-21
- DOI10.1177/0022243718820571