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Long-duration Storytelling: Study of Factors Influencing Retention Ability of Brands

Long-duration Storytelling: Study of Factors Influencing Retention Ability of Brands

Dhote, Tripti; Kumar, Vishal

期刊名称Journal of Creative Communications
作者Dhote, Tripti; Kumar, Vishal
卷第14卷
期第1期
印刷ISSN0973-2586
电子ISSN0973-2594
文件大小740.24KB
发表时间2019-03
DOI10.1177/0973258618822871
页码31-53

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