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Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption

Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption

Chun, HaeEun Helen; Park, Joowon; Thomas, Manoj

期刊名称Journal of the Association for Consumer Research
作者Chun, HaeEun Helen; Park, Joowon; Thomas, Manoj
印刷ISSN2378-1815
电子ISSN2378-1823
文件大小639.52KB
发表时间2019-02-26
DOI10.1086/702622

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