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Augmented Customer Strategy (CRM in the Digital Age) || The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices

Augmented Customer Strategy (CRM in the Digital Age) || The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices

N'Goala, Gilles; Pez-Pérard, Virginie; Prim-Allaz, Isabelle
  • 作者N'Goala, Gilles; Pez-Pérard, Virginie; Prim-Allaz, Isabelle
  • 文件大小340.37KB
  • 发表时间2019
  • DOI10.1002/9781119618324.ch13
  • 页码219-239
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