Augmented Customer Strategy (CRM in the Digital Age) || The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices
N'Goala, Gilles; Pez-Pérard, Virginie; Prim-Allaz, Isabelle
- 作者N'Goala, Gilles; Pez-Pérard, Virginie; Prim-Allaz, Isabelle
- 文件大小340.37KB
- 发表时间2019
- DOI10.1002/9781119618324.ch13
- 页码219-239