Operationalizing social media in upstream social marketing
- 期刊名称Journal of Social Marketing
- 作者Mehmet, Mehmet (Michael) Ibrahim; Simmons, Peter
- 印刷ISSN2042-6763
- 文件大小259.09KB
- 发表时间2019-06-13
- DOI10.1108/JSOCM-08-2018-0074
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