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[Lecture Notes in Business Information Processing] The Ecosystem of e-Business: Technologies, Stakeholders, and Connections Volume 357 (17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers) || An Empirical Analysis of Brand Effects on Online Consumer Repurchase Behavior After Unsatisfied Experience

[Lecture Notes in Business Information Processing] The Ecosystem of e-Business: Technologies, Stakeholders, and Connections Volume 357 (17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers) || An Empirical Analysis of Brand Effects on Online Consumer Repurchase Behavior After Unsatisfied Experience

Xu, Jennifer J.; Zhu, Bin; Liu, Xiao; Shaw, Michael J.; Zhang, Han; Fan, Ming
  • 作者Xu, Jennifer J.; Zhu, Bin; Liu, Xiao; Shaw, Michael J.; Zhang, Han; Fan, Ming
  • 文件大小210.12KB
  • 发表时间2019
  • DOI10.1007/978-3-030-22784-5_8
  • 页码78-90
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