Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions
- 期刊名称Journal of Interactive Advertising
- 作者Mondal, Jalaluddin; Chakrabarti, Somnath
- 电子ISSN1525-2019
- 文件大小940.21KB
- 发表时间2019-07-22
- DOI10.1080/15252019.2019.1647580
- 页码1-41
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