How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
- 期刊名称European Management Journal
- 作者Šerić, Maja; Ozretić-Došen, Đurđana; Škare, Vatroslav
- 印刷ISSN0263-2373
- 文件大小559.73KB
- 发表时间2019-9
- DOI10.1016/j.emj.2019.08.011
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