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To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate

To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate

Salnikova, Ekaterina; Baglione, Stephen L.; Stanton, John L.

期刊名称Journal of Food Products Marketing
作者Salnikova, Ekaterina; Baglione, Stephen L.; Stanton, John L.
印刷ISSN1045-4446
电子ISSN1540-4102
文件大小1178.14KB
发表时间2019-09-10
DOI10.1080/10454446.2019.1661930
页码1-14

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