Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising

• 期刊名称Information Retrieval Journal
• 作者Schultz, Carsten D.
• 印刷ISSN1386-4564
• 电子ISSN1573-7659
• 文件大小832.53KB
• 发表时间2019-11-26
• DOI10.1007/s10791-019-09368-7