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Creating Boundary-Breaking, Marketing-Relevant Consumer Research

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G.; Pechmann, Cornelia
  • 期刊名称Journal of Marketing
  • 作者MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G.; Pechmann, Cornelia
  • 印刷ISSN0022-2429
  • 电子ISSN1547-7185
  • 发表时间2019-12-06
  • DOI10.1177/0022242919889876
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