Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
- 期刊名称Journal of Strategic Marketing
- 作者Cheah, Jun-Hwa; Ting, Hiram; Thaichon, Park; Fam, Kim-Shyan; Bazylewich, Martin
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小2155.65KB
- 发表时间2020-02-27
- DOI10.1080/0965254X.2020.1733049
- 页码1-22
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