![Duke Special Issue || Understanding Managers' Strategic Decision-Making Process]()
Duke Special Issue || Understanding Managers' Strategic Decision-Making ProcessWilliam Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald R. Lehmann, Deborah J. Mitchell, Joel E. Urbany and Barton A. Weitz · Marketing Letters · 1994