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Brand CommunityJournal of Consumer Research · 2001

Consumer SocializationScott Ward · Journal of Consumer Research · 1974

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Emotional Calibration Effects on Consumer ChoiceJournal of Consumer Research · 2008

Consumer Gift SystemsJournal of Consumer Research · 2006

Postexperience Advertising Effects on Consumer MemoryJournal of Consumer Research · 1999

Constructive Consumer Choice ProcessesBettman, James R.; Luce, Mary Frances; Payne, John W. · Journal of Consumer Research · 1998