"We Gather Together": Consumption Rituals of Thanksgiving DayMelanie Wallendorf and Eric J. Arnould · Journal of Consumer Research · 1991

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy FormulationEric J. Arnould and Melanie Wallendorf · Journal of Marketing Research · 1994

"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social LinkageWallendorf, Melanie; Arnould, Eric J. · Journal of Consumer Research · 1988

"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social LinkageMelanie Wallendorf and Eric J. Arnould · Journal of Consumer Research · 1988

SharingJournal of Consumer Research · 2010

Brand CommunityJournal of Consumer Research · 2001

Consumer SocializationScott Ward · Journal of Consumer Research · 1974

Hermeneutics and Consumer ResearchStephen J. Arnold and Eileen Fischer · Journal of Consumer Research · 1994

Emotional Calibration Effects on Consumer ChoiceJournal of Consumer Research · 2008

Consumer Gift SystemsJournal of Consumer Research · 2006

Postexperience Advertising Effects on Consumer MemoryJournal of Consumer Research · 1999

Constructive Consumer Choice ProcessesBettman, James R.; Luce, Mary Frances; Payne, John W. · Journal of Consumer Research · 1998