Book Review: Principles of Marketing
- 期刊名称Journal of Marketing
- 作者Borden, Neil H.
- 卷第8卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小394.59KB
- 发表时间1943-07
- DOI10.1177/002224294300800118
- 页码105-106
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