Fundamental and Applied Research in Marketing
- 期刊名称Journal of Marketing
- 作者Anshen, Melvin
- 卷第19卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小1179.22KB
- 发表时间1955-01
- DOI10.1177/002224295501900302
- 页码233-243
Retail Selling Simplifiedby Edith Fletcher HayterReview by: William L. Doremus · Journal of Marketing · 1942
Effective Retail Advertisingby Irving SettelReview by: William L. Doremus · Journal of Marketing · 1951
Idea Hot HouseReview by: William L. Doremus · Journal of Marketing · 1962
Advertising: Liberal Arts of BusinessReview by: William L. Doremus · Journal of Marketing · 1961
Invitation to Advertisingby Kenneth GroesbeckReview by: William L. Doremus · Journal of Marketing · 1952
Principles of Sellingby H. K. NixonReview by: William L. Doremus · Journal of Marketing · 1943
Book Review: Principles of SellingDoremus, William L. · Journal of Marketing · 1943
Book Review: Advertising ManagementDoremus, William L. · Journal of Marketing · 1960
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013