海量图书期刊资源,随时随地畅享阅读乐趣
The Interactive Advertising ModelRodgers, Shelly; Thorson, Esther · Journal of Interactive Advertising · 2000
What Comes Next?Rodgers, Shelly · Journal of Advertising · 2020
Newspaper Tobacco Advertising Focuses on CessationWillis, Erin; Schauster, Erin; Rodgers, Shelly; Everett, Kevin · Newspaper Research Journal · 2014
Media Usage as Health Segmentation VariablesRodgers, Shelly; Chen, Qimei; Duffy, Margaret; Fleming, Kenneth · Journal of Health Communication · 2007
Special Issue Introduction: Digital Engagement with AdvertisingRodgers, Shelly; Thorson, Esther · Journal of Advertising · 2018
Ethnic, Mainstream Papers Differ on Health ReportingWillis, Erin; Ham, Chang Dae; Rodgers, Shelly · Newspaper Research Journal · 2014
Stereotypical Portrayals of Emotionality in News PhotosRodgers, Shelly; Kenix, Linda Jean; Thorson, Esther · Mass Communication and Society · 2007
Viral Advertising in Social MediaChu, Shu-Chuan · Journal of Interactive Advertising · 2011
<i>Facebook</i> MeGangadharbatla, Harsha · Journal of Interactive Advertising · 2008
Cybernetic SpaceMitra, Ananda · Journal of Interactive Advertising · 2003
Hispanic Attitudes Toward AdvergamesHernandez, Monica D.; Chapa, Sindy; Minor, Michael S.; Maldonado, Cecilia; Barranzuela, Fernando · Journal of Interactive Advertising · 2004
Global Interactive AdvertisingRoberts, Marilyn S.; Ko, Hanjun · Journal of Interactive Advertising · 2001
In-Game Advertising EffectsLewis, Ben; Porter, Lance · Journal of Interactive Advertising · 2010
Social Media MeasurementMurdough, Chris · Journal of Interactive Advertising · 2009
From the Guest EditorDaugherty, Terry · Journal of Interactive Advertising · 2004