Gender Advertisementsby Erving GoffmanReview by: Richard W. Pollay · Journal of Marketing Research · 1978

The Emergence of Modern Marketingby Roy Church; Andrew GodleyReview by: Richard W. Pollay · The Journal of Economic History · 2005

Deceptive Advertising: Behavioral Study of a Legal Conceptby Jef I. RichardsReview by: Richard W. Pollay · Journal of Marketing Research · 1992

Advertising the American Dream: Making Way for Modernity, 1920-1940by Roland MarchandReview by: Richard W. Pollay · Journal of Marketing · 1986

Cases in Consumer Behaviorby Roger D. Blackwell; James F. Engel; David T. KollatReview by: Richard W. Pollay · Journal of Marketing · 1970

The Morality of Spending: Attitudes toward the Consumer Society in America, 1875-1940by Daniel HorowitzReview by: Richard W. Pollay · Journal of Public Policy & Marketing · 1993

The Science Game: An Introduction to Research in the Behavioral Sciencesby Neil McK. Agnew; Sandra W. PykeReview by: Richard W. Pollay · The Accounting Review · 1970

Special Issue: Recent Developments in Survey Research || Hidden Myth: Structure and Symbolism in Advertisingby Varda Langholz LeymoreReview by: Richard W. Pollay · Journal of Marketing Research · 1977

A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979

The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964

“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012

Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011

Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969

Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004

Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968

Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971