Commercial Air Transportationby John H. FrederickReview by: Vernon D. Keeler · Journal of Marketing · 1942

Product Equilibrium under Monopolistic Competitionby Hans BremsReview by: Vernon D. Keeler · Journal of Marketing · 1952

Hollywood Looks at Its Audienceby Leo A. HandelReview by: Vernon D. Keeler · Journal of Marketing · 1951

Part 1 || Problems in Industrial Purchasingby Howard T. LewisReview by: Vernon D. Keeler · Journal of Marketing · 1940

Industrial Psychology and Its Social Foundationsby Milton N. BlumReview by: Vernon D. Keeler · Journal of Marketing · 1949

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013