A Landmark toward Theoretical DevelopmentReview by: Stanley J. Shapiro · Journal of Marketing Research · 1972

[untitled]Review by: Wroe Aldersen and Stanley J. Shapiro · Management Science · 1961

Growth in a Conserving Societyby Dean WalkerReview by: Stanley J. Shapiro · Canadian Public Policy / Analyse de Politiques · 1979

Ethical Decision Making in Marketingby Lawrence B. ChonkoReview by: Stanley J. Shapiro · Journal of Public Policy & Marketing · 1996

Marketing Performance Assessmentby Thomas V. Bonoma; Bruce H. ClarkReview by: Stanley J. Shapiro · Journal of Marketing · 1990

Markets and Marketing in Developing Economiesby Reed Moyer; Stanley C. HollanderReview by: Stanley J. Shapiro · Journal of Marketing · 1970

Marketing Concepts and Strategies in the Next Decadeby Leslie W. RodgerReview by: Stanley J. Shapiro · Journal of Marketing · 1974

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013