Book Review: Research for Marketing Decisions
- 期刊名称Journal of Marketing
- 作者Banks, Seymour
- 卷第39卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小289.09KB
- 发表时间1975-07
- DOI10.1177/002224297503900323
- 页码118-118
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