Book Review: Selling Theories and Science …
- 期刊名称Journal of Marketing
- 作者Weale, W. Bruce
- 卷第31卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小517.06KB
- 发表时间1967-07
- DOI10.1177/002224296703100323
- 页码106-107
Product planning and adaptationAlbert Haring; E.Raymond Corey; Victor P. Buell; D.Maynard Phelps · 1961
Organizing for Marketing PlanningVictor P. Buell · Journal of Marketing · 1956
How to Study Foreign MarketsVictor P. Buell · Journal of Marketing · 1958
Reaching 100+ Sales PerformanceReview by: Victor P. Buell · Journal of Marketing · 1962
How to Study Foreign MarketsBuell, Victor P. · Journal of Marketing · 1958
Organizing for Marketing PlanningFerber, Robert; Buell, Victor P. · Journal of Marketing · 1956
The Marketing FundBuell, Victor P. · Journal of Marketing · 1968
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013