Organizing for Marketing Planning
- 期刊名称Journal of Marketing
- 作者Ferber, Robert; Buell, Victor P.
- 卷第21卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小573.51KB
- 发表时间1956-07
- DOI10.1177/002224295602100107
- 页码68-71
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