Book Review: A Review of Research in Marketing
- 期刊名称Journal of Marketing
- 作者Lee, Kam-Hon
- 卷第49卷
- 期第3期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小709.32KB
- 发表时间1985-06
- DOI10.1177/002224298504900316
- 页码147-149
White and Black Consumer Sales Response to Black ModelsSolomon, Paul J.; Bush, Ronald F.; Hair, Joseph F. · Journal of Marketing Research · 1976
White Consumer Sales Response to Black ModelsRonald F. Bush, Robert F. Gwinner and Paul J. Solomon · Journal of Marketing · 1974
White and Black Consumer Sales Response to Black ModelsPaul J. Solomon, Ronald F. Bush and Joseph F. Hair, Jr. · Journal of Marketing Research · 1976
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013