White and Black Consumer Sales Response to Black Models
- 期刊名称Journal of Marketing Research
- 作者Solomon, Paul J.; Bush, Ronald F.; Hair, Joseph F.
- 卷第13卷
- 期第4期
- 印刷ISSN0022-2437
- 电子ISSN1547-7193
- 文件大小624.41KB
- 发表时间1976-11
- DOI10.1177/002224377601300416
- 页码431-434
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