Book Review: Marketing Research Practice
- 期刊名称Journal of Marketing
- 作者Alderson, Wroe
- 卷第15卷
- 期第1期
- 印刷ISSN0022-2429
- 电子ISSN1547-7185
- 文件大小475.58KB
- 发表时间1950-07
- DOI10.1177/002224295001500127
- 页码112-114
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