Setting objectives for advertising
- 期刊名称European Journal of Marketing
- 作者Corkindale, David
- 卷第10卷
- 期第3期
- 印刷ISSN0309-0566
- 文件大小1102.76KB
- 发表时间1976-03
- DOI10.1108/eum0000000005040
- 页码109-126
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