海量图书期刊资源,随时随地畅享阅读乐趣
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptanceVerolien Cauberghe; Patrick De Pelsmacker; Wim Janssens; Nathalie Dens · 2009
Social marketing's mythunderstandingsDonovan, Rob · Journal of Social Marketing · 2011
An integrative model for social marketingLefebvre, R. Craig · Journal of Social Marketing · 2011
Social marketing communication messagesMcKay-Nesbitt, Jane; Yoon, Sukki · Journal of Social Marketing · 2015
The marketing matrixHastings, Gerard · Journal of Social Marketing · 2012
Social negative option marketingVon Bergen, C.W.; Miles, Morgan P. · Journal of Social Marketing · 2015
Preventing game overCronin, James M.; McCarthy, Mary B. · Journal of Social Marketing · 2011
Marketing social marketingWood, Matthew · Journal of Social Marketing · 2012
Why nudging is not enoughFrench, Jeff · Journal of Social Marketing · 2011