海量图书期刊资源,随时随地畅享阅读乐趣
Book reviewsRobin T. Peterson; Robert L. Anderson; Manoj K. Agarwal; Terry C. Wilson; Gary A. Mauser; Raymond L. Horton; Benoy Joseph; Eric N. Berkowitz; J. Dale Molander; Priscilla A. LaBarbera; Frederick E. May · 1980
Dimensions of possession importanceElizabeth C. Hirschman; Priscilla A. Labarbera · 1990
Hierarchical Models of AttitudeReddy, Srinivas K.; LaBarbera, Priscilla A. · Multivariate Behavioral Research · 1985
The Shame of Magazine AdvertisingLabarbera, Priscilla A. · Journal of Advertising · 1981
The Shame of Magazine AdvertisingPriscilla A. Labarbera · Journal of Advertising · 1981
Consumer Protection Laws: Violator Detection and Enforcement StrategyPriscilla A. Labarbera and Edward L. Melnick · Management Science · 1987
The Diffusion of Trade Association Advertising Self-RegulationPriscilla A. LaBarbera · Journal of Marketing · 1983
The Diffusion of Trade Association Advertising Self-RegulationLaBarbera, Priscilla A. · Journal of Marketing · 1983
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009