Paradox and the Consumption of Authenticity through Reality TelevisionRose, Randall L.; Wood, Stacy L. · Journal of Consumer Research · 2005

Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability BiasStacy L. Wood; James R. Bettman · 2007

Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental InfluenceCotte, June; Wood, Stacy L. · Journal of Consumer Research · 2004

From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of InnovationsStacy L. Wood and C. Page Moreau · Journal of Marketing · 2006

Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision ProcessesWood, Stacy L. · Journal of Marketing Research · 2001

Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goodsDanny Weathers; Subhash Sharma; Stacy L. Wood · 2007

Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for ChangeStacy L. Wood; Joffre Swait · 2002

A Test for ClustersStephen John Arnold · Journal of Marketing Research · 1979

The Development of Brand LoyaltyW. T. Tucker · Journal of Marketing Research · 1964

“I'm here to help”Coyle, James R.; Smith, Ted; Platt, Glenn · Journal of Research in Interactive Marketing · 2012

Preference Minorities and the internetChoi, Jeonghye; Bell, David R · Journal of Marketing Research · 2011

Experimental Analysis of Predecision Information SeekingJohn E. Swan · Journal of Marketing Research · 1969

Valuing CustomersSunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart · Journal of Marketing Research · 2004

Choice Criteria, Decision Behavior, and PersonalityJerome B. Kernan · Journal of Marketing Research · 1968

Stages of Consumer Decision MakingTerrence O'Brien · Journal of Marketing Research · 1971