The Mediating Role of Attitude toward the Ad: Some Additional Evidence
- 期刊名称Journal of Marketing Research
- 作者Homer, Pamela M.
- 卷第27卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小1770.33KB
- 发表时间1990-02
- DOI10.2307/3172553
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