海量图书期刊资源,随时随地畅享阅读乐趣
Methods to increase research output: some tips looking at the MENA regionStephens Balakrishnan, Melodena; Stephens Balakrishnan, Melodena · International Journal of Emerging Markets · 2013
Strategic branding of destinations: a frameworkStephens Balakrishnan, Melodena · European Journal of Marketing · 2009
Al Ain Dairy: market expansionStephens Balakrishnan, Melodena · Emerald Emerging Markets Case Studies · 2011
Destination brand componentsStephens Balakrishnan, Melodena; Nekhili, Ramzi; Lewis, Clifford · International Journal of Culture, Tourism and Hospitality Research · 2011
Jumeirah Group, UAEStephens Balakrishnan, Melodena · Emerald Emerging Markets Case Studies · 2011
Jumeirah Group: STAY DIFFERENT™Stephens Balakrishnan, Melodena · Emerald Emerging Markets Case Studies · 2011
Dubai – a star in the eastStephens Balakrishnan, Melodena · Journal of Place Management and Development · 2008
Giordano: positioning for international expansionWirtz, Jochen · Emerald Emerging Markets Case Studies · 2011
The Banyan Tree: branding the intangibleWirtz, Jochen · Emerald Emerging Markets Case Studies · 2011
KK Metals: CNC process costingSinghania, Monica; Gandhi, Gagan · Emerald Emerging Markets Case Studies · 2012
The Oberoi resorts: luxury redefinedBharwani, Sonia · Emerald Emerging Markets Case Studies · 2011
TMH – pitching for WOMAD 2010Vel, Prakash · Emerald Emerging Markets Case Studies · 2011
Vodafone marketing communicationsKumar, Namita N. · Emerald Emerging Markets Case Studies · 2012
Training and development at BPOLANDMalik, Ashish; Fitzgerald, Martin · Emerald Emerging Markets Case Studies · 2012