Brand Pricing in a Recession
- 期刊名称European Journal of Marketing
- 作者de Chernatony, Leslie; Knox, Simon; Chedgey, Mark
- 卷第26卷
- 期第2期
- 印刷ISSN0309-0566
- 文件大小344.32KB
- 发表时间1992-02
- DOI10.1108/03090569210010004
- 页码5-14
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