The Role of Cross‐cultural Negotiations in International Marketing
- 期刊名称Marketing Intelligence & Planning
- 作者Herbig, Paul A.; Kramer, Hugh E.
- 卷第10卷
- 期第2期
- 印刷ISSN0263-4503
- 文件大小296.39KB
- 发表时间1992-02
- DOI10.1108/02634509210012078
- 页码10-13
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