海量图书期刊资源,随时随地畅享阅读乐趣
Specialty Advertising: New Dimensions in Creative Marketingby George L. Herpel; Steve SlackReview by: Charles F. Frazer · Journal of Advertising · 1983
Television at PlayLeonard N. Reid; Charles F. Frazer · 1980
Creative Strategy: A Management PerspectiveFrazer, Charles F. · Journal of Advertising · 1983
Children's Interaction With Commercials*Charles F. Frazer and Leonard N. Reid · Symbolic Interaction · 1979
Creative Strategy: A Management PerspectiveCharles F. Frazer · Journal of Advertising · 1983
Mastering the Public Spotlightby Arnold ZenkerReview by: Charles F. Frazer · Journal of Advertising · 1984
Advertising Ethics: The Role of the EducatorCharles F. Frazer · Journal of Advertising · 1979
Advertising Ethics: The Role of the EducatorFrazer, Charles F. · Journal of Advertising · 1979
Studying the Child/Television Advertising Relationship: A Symbolic Interactionist ApproachRaid, Leonard N.; Frazer, Charles F. · Journal of Advertising · 1979
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009