A hybrid system for strategic marketing planning
- 期刊名称Marketing Intelligence & Planning
- 作者Duan, Yanqing; Burrell, Phillip
- 卷第13卷
- 期第11期
- 印刷ISSN0263-4503
- 文件大小161.43KB
- 发表时间1995-12
- DOI10.1108/02634509510147670
- 页码5-12
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