A Hierarchical Bayes Model of Primary and Secondary Demand
- 期刊名称Marketing Science
- 作者Neeraj Arora, Greg M. Allenby and James L. Ginter
- 卷第17卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小518.92KB
- 发表时间1998
- DOI10.2307/193195
- 页码29-44
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