海量图书期刊资源,随时随地畅享阅读乐趣
Editor’s inaugural statementLawrence T. Nichols · 1998
Editor’s inaugural statementRita J. Simon · 1998
Editor’s StatementW. Edward Craighead · 2011
Editor’s statementCheung, Gordon C. K. · 2003
Editor’s StatementPitkin, Gary M. · Journal of Library Administration · 2013
Editor’s StatementWalzer, Arthur E. · Advances in the History of Rhetoric · 2016
Editor’s StatementCohen, Joel B. · Journal of Public Policy & Marketing · 2004
Editor-in-Chief's StatementNew Directions for Evaluation · 2015
Editor's StatementMichael B. Mazis · Journal of Public Policy & Marketing · 1992
Editor's StatementMichael B. Mazis · Journal of Public Policy & Marketing · 1995
Editor's StatementMichael B. Mazis · Journal of Public Policy & Marketing · 1994
Consumer Search and Public PolicyHoward Beales, Michael B. Mazis, Steven C. Salop and Richard Staelin · Journal of Consumer Research · 1981
Decision-Making Role and Information ProcessingMichael B. Mazis · Journal of Marketing Research · 1972
Decision-Making Role and Information ProcessingMazis, Michael B. · Journal of Marketing Research · 1972
Determinants of Scale Response: Label versus PositionWildt, Albert R.; Mazis, Michael B. · Journal of Marketing Research · 1978
Social Marketing: Its Definition and DomainAlan R. Andreasen · Journal of Public Policy & Marketing · 1994
The New Marketing MyopiaSmith, N. Craig; Drumwright, Minette E; Gentile, Mary C · Journal of Public Policy & Marketing · 2010
Stakeholder Marketing 2.0Chakravorti, Bhaskar · Journal of Public Policy & Marketing · 2010
Marketing as Constructive EngagementShultz, Clifford J · Journal of Public Policy & Marketing · 2007
Ethical Challenges of Social MarketingBrenkert, George G. · Journal of Public Policy & Marketing · 2002
Marketing Ethics: Onward toward Greater ExpectationsGene R. Laczniak · Journal of Public Policy & Marketing · 1993
Front MatterJournal of Public Policy & Marketing · 2006
The Same, but DifferentJoel B. Cohen · Journal of Public Policy & Marketing · 2006