Customer Referral Management: Optimal Reward Programs
- 期刊名称Marketing Science
- 作者Eyal Biyalogorsky, Eitan Gerstner and Barak Libai
- 卷第20卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小415.70KB
- 发表时间2001
- DOI10.2307/193223
- 页码82-95
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