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Viewer Miscomprehension Findings Are Measurement BoundRichard W. Mizerski · Journal of Marketing · 1982
Viewer Miscomprehension Findings are Measurement BoundMizerski, Richard W. · Journal of Marketing · 1982
Causal Complexity: A Measure of Consumer Causal AttributionRichard W. Mizerski · Journal of Marketing Research · 1978
Causal Complexity: A Measure of Consumer Causal AttributionMizerski, Richard W. · Journal of Marketing Research · 1978
EFFECT OF MUSIC ON PERCEPTIONS OF TASK CHARACTERISTICSPERREWE, PAMELA L.; MIZERSKI, RICHARD W. · Perceptual and Motor Skills · 1987
An Attribution Explanation of the Disproportionate Influence of Unfavorable InformationMizerski, Richard W. · Journal of Consumer Research · 1982
An Attribution Explanation of the Disproportionate Influence of Unfavorable InformationRichard W. Mizerski · Journal of Consumer Research · 1982
Communication in Organizationsby Everett M. Rogers; Rekha Agarwala-RogersReview by: Richard W. Mizerski · Journal of Advertising · 1977
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009