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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Rust, Roland T.; Moorman, Christine; Dickson, Peter R.

期刊名称Journal of Marketing
作者Rust, Roland T.; Moorman, Christine; Dickson, Peter R.
卷第66卷
期第4期
印刷ISSN0022-2429
文件大小141.52KB
发表时间2002-10
DOI10.1509/jmkg.66.4.7.18515
页码7-24

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