Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

• 作者Colleen Collins-Dodd; Tara Lindley
• 卷第10卷
• 期第6期
• 印刷ISSN0969-6989
• 文件大小133.20KB
• 发表时间2003
• DOI10.1016/s0969-6989(02)00054-1