![New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market]()
New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-MarketDurmusoglu, Serdar S.; Hirunyawipada, Tanawat; McNally, Regina C. · Journal of Business-to-Business Marketing · 2017